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Relationship sales and marketing using the Internet has become one of the fastest and most effective ways to develop new customers, whether a business thrives on multiple sales or just one sale per day. But nearly every company I review is missing the mark and needs to make changes if this new method is going to bear financial fruit for their enterprise.
In fact, the relationship or social media marketing industry is growing at such a rapid pace that over 80% of the companies attempting to develop this type of advertising plan are not keeping up and, for the most part, are wasting valuable time and money in the process.For example, new social-type marketing sites are popping up every day but very few sales managers venture past social sites such as Facebook, Twitter, Merchant Circle and LinkedIn. While these are all part of an exceptional foundation for an online campaign, today, there are over three dozen more complimentary (FREE) marketing sites which, if incorporated, will multiply the positive effects of a solid online sales experience.
Look at it this way; If your company is on a dead end street, there is only one road to your door for new customers to find you. However, if you business is located at a busy five-way intersection ten times as many potential consumers will pass your establishment. The same is true with the Internet; 30+ websites with your business content is much better than 3 to 5 sites which is the typical situation for the majority of for-profit enterprises today.
Furthermore, many managers do not have an aggressive plan in place to monitor and manage the potential new business leads that could be developed from a multifaceted online campaign. Creating new business from the Web requires a proactive approach to harvest leads, develop prospects, and capture new business for any company.
Let me explain: Relationship marketing requires multiple contacts to cause the consumer to act. According to the latest from Google, less than 10% of the online content produced is read by human eyes. A four stage CONSUMER MANAGEMENT SYSTEM is essential to deliver enough marketing materials to accomplish this task.
In other words, creating a successful marketing plan on the Worldwide Web requires more than posting content and spending money. It must include a multiple campaign approach, using directory, social, networking, review, blogging, and affiliate sites focusing on a specific target market, coupled with a solid proactive four step plan, using social, email, phone, and in-person connections and follow ups to maintain constant communications with potential consumers.
Sounds time consuming and expensive? It is neither time consuming nor expensive if done right. In fact, it is possible to create an effective new business development plan without spending a dime with very little time consumed each month. Your elloAgency Consultant can show you how.
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